Equity Bank recently unveiled a new look as it seeks to accelerate growth through a refreshed identity.
This was during an elaborate ceremony held ad KICC with the Chief Guest being the Deputy Governor of the Central Bank of Kenya, Sheila M’Mbijjewe.
The colourful event was all about celebrating 35 years of the Bank’s operations in Kenya and giving customers a new promise for the future. The lender will now be called “Equity.”
Equity Chief Executive Officer, Dr. James Mwangi said the bank has “matured” projecting it to hit the Sh1 trillion mark in its balance sheet by the close of the year.
Dr. Mwangi said Equity would present itself as a unified brand with “one basket of products and services under one roof – ranging from banking to insurance and investment.”
He added that the revamp followed a three-year process of sounding out its current and future customer segments.
“The evolution of our brand is an important part of our strategy for continued market leadership as well as being integral to the promise we made to all of our stakeholders when we began our journey of transformation to modernise. We will do all we can to get closer to and better serve our customers,” adds Mwangi.
Equity started as a small building society in 1984 in Murang’a by former Chairman Peter Munga and has evolved into a financial behemoth with a presence in eight countries.
The new-look entity will first roll out in Kenya and eventually in Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo, Zambia, Mozambique and Ethiopia.
Central Bank of Kenya Deputy Governor Sheila M’Mbijjewe while lauding the sector said Kenya was becoming a powerhouse in African banking. “In the African continent, we need our own banks,” she said.
“To protect our futures, our economies, we must have our own bank and obviously they have to be substantive.”