Telecommunications and mobile money services provider, Airtel has launched its latest brand campaign focused on building a deeper emotional connection with Kenya’s youthful population.
The campaign aims to show Airtel’s position as an enabler of the dreams and aspirations of young people; it seeks to celebrate the energy, creativity, and innovation of young people in Kenya.
Dubbed ‘A Reason to Imagine’, the tagline replaces the “Smartphone Network.” strapline previously used by the Telco.
“A Reason to Imagine” aims to showcase Airtel’s focus on providing its Kenyan consumers, especially the youth, with relevant digital and financial solutions to aid them in achieving their full potential in personal and business undertakings.
According to Airtel Kenya MD Ashish Malhotra, the campaign reaffirms Airtel’s commitment to advancing the progress of young people by providing seamless and affordable connectivity to turn every situation into an opportunity.
VoLTE, 1 GB at Sh 50…
As Airtel continues to strive to offer new innovations and affordable products to their customers, the firm simultaneously launched the Amazing 1GB bundle which goes for KES 50 and is valid for 24hrs. Moreover, the launch of VoLTE, will now enable all Airtel customers to make clear calls on the 4G network while enjoying the advantage of HD voice available on Android and iOS devices.
VoLTE automatically enables High Definition for a clearer voice call experience with the same call rate as normal calls while the amazing bundle of 1GB valid for 24 hours can only be bought through Airtel Money by dialing *334# and selecting the bundles option.
Speaking at the launch event, Airtel Kenya Managing Director Ashish Malhotra said,
“I believe the power of this campaign is its ability to inspire the dreams and aspirations of young people. We have consistently enabled youth in the country to achieve their potential through our innovative and affordable products and services. Our new positioning will further enhance the “A Reason to Imagine” your ability to achieve your dreams through our dynamic solutions”.
The ‘A Reason to Imagine’ brand campaign is Airtel’s most ambitious campaign to inspire Kenyan youth to re-imagine their place in the world and to see themselves as capable of achieving great things.
Airtel Africa’s Group Chief Commercial Officer, Anthony Shiner said,
“It is a well-known fact that the youth are central to achieving Africa’s potential. More than 60% of Africa’s population is under the age of 25 – and empowering this new generation could be transformative for the future of the continent.”
The campaign builds on Airtel Africa’s recent title sponsorship of The Voice Africa, where Kenya has 8 participants competing in Nigeria. This competition showcases exceptional African musical talent and is one of the initiatives that Airtel has invested in to promote youthful talents and expertise in education, sports, and the innovation sectors.