Meta to begin monetization in Kenya early summer

By Antynet Ford

Digital content creators in Kenya will be able to monetize their content on Meta platforms beginning June 2024.

This was revealed today by President William Ruto adding that he had gotten a commitment from the officials of the social platform.

He noted that soon, the eligibility criteria details will be made public for all to know.

The Head of state added that the new development attests to the economic agenda which promises to give every Kenyan a chance to earn an income and transform their lives.

“I’ve gotten a commitment that by June, all our creators will now have an opportunity to monetize everything they do in that space, put Ads, and it speaks to our Bottom-up Economic Transformation agenda on making sure that we give everybody a chance. In a few weeks, many of you will be eligible. Eligibility criteria will now be available for all creators in Kenya. That’s a big step to make sure that our content creators have an opportunity to monetize their talent to give themselves additional revenue and I’m truly grateful to Facebook for walking with us on this journey.”

Ruto urged the Meta team to have the process rolled out sooner if they can.

Some of the expected eligibility criteria will be:

1.) Persons to be above 18 years of age.

2.) Creators should have more than 5,000 followers.

3.) Have collected more than 60K minute views in the last 60 days.

4.) Have more than 5 active videos on the page.