By Antynet Ford
Limited Edition Drop: Iconic Varsity-Inspired Fashion Meets Timeless NBA Spirit
Hennessy, in collaboration with Mitchell & Ness, have unveiled an exquisite limited-edition capsule collection that pays homage to their enduring passion for basketball culture, both on and off the court. This collection embodies Hennessy’s dedication to cultural advancement and the timeless essence of the NBA, following their highly successful global marketing alliance.
Inspired by nostalgic varsity aesthetics, this exclusive collection celebrates the dynamic energy of fan culture and past iconic launches. Showcasing the distinctive Mitchell &Ness style that seamlessly blends sports with nostalgia, the collection features six remarkable pieces: a satin jacket, shorts, a jersey, a belt bag, a black tee, and a hoodie. Each item is crafted in sleek shades of grey with eye-catching lime green accents, exuding sophistication and daring creativity.
The Hennessy x Mitchell &Ness collection serves as a testament to the unwavering commitment of both brands to excellence and cultural influence. It serves as a tribute to basketball’s impact on fashion and streetwear, establishing itself as a coveted addition to any wardrobe.
Laurent Boillot, the President and CEO of Hennessy, conveyed his excitement: “We are delighted to introduce this collection in partnership with Mitchell &Ness. Our mutual love for basketball culture is evident in every intricate design. This collection, in conjunction with our limited-edition VS and VSOP bottles, represents our enduring collaboration with the NBA, capturing the thrill that the league brings both on and off the court.”
In agreement, Eli Kumekpor, the CEO of Mitchell &Ness, remarked: “Continuing our collaboration with Hennessy reunites two brands steeped in heritage and cultural significance. This partnership commemorates our legacies and our dedication to timeless craftsmanship and distinction.”
The new collection is now accessible for purchase at selected retail outlets and online through Mitchell &Ness’s e-commerce platform (www.mitchellandness.com) and NBAStore.com. Priced from $55 to $195, these exclusive pieces are poised to become essential items for sports and fashion aficionados alike.
