ICANN Launches Support Program for New gTLDs, Targeting Underrepresented Communities in Global Markets
By Shadrack Nyakoe
The Internet Corporation for Assigned Names and Numbers (ICANN) has announced the opening of its Applicant Support Program (ASP) as part of the New Generic Top-Level Domains (gTLD) Program: Next Round.
The initiative aims to empower organizations from underrepresented communities, including Kenya, by providing financial and technical support to apply for and operate new gTLDs.
This marks the first opportunity since 2012 for businesses, communities, and other entities to secure gTLDs, allowing for custom domain extensions that reflect cultural, linguistic, and commercial identities.
The program reduces evaluation fees by 75-85% for eligible applicants, making the process more accessible to organizations with limited resources.
ICANN Vice President for Stakeholder Engagement in Africa, Pierre Dandjinou, emphasized the potential of gTLDs for branding and commercial opportunities.
He highlighted their role in creating unique online labels tailored to specific markets, cultures, and languages, offering endless possibilities for businesses and communities.
Top-level domains (TLDs) like .com and .org have long classified internet addresses. With the evolution of the internet, the number of generic TLDs has grown, reflecting the diverse needs of billions of users.
The introduction of new gTLDs will continue this expansion, offering organizations a chance to establish a distinctive presence online.
The ASP also provides additional resources, including access to pro bono service providers and specialized training. Applicants must demonstrate financial need and viability and fall into specific categories, such as nonprofits, intergovernmental organizations, indigenous groups, or small businesses from less-developed economies.
ICANN has encouraged early applications, as the program will evaluate submissions on an ongoing basis over the next 12 months. This initiative reaffirms ICANN’s commitment to inclusivity, enabling a broader range of stakeholders to participate in shaping the digital landscape.
