Naivas gets recognition for brand exception, consumer trust

By Antynet Ford

Leading retailer Naivas Supermarket has been awarded the esteemed Superbrands becoming the first retail chain to achieve the prestigious recognition.

The award is a recognition of its exceptional brand reputation and consumer trust, cements the supermarket’s status as a leader in the retail industry.

The Superbrands Certification is bestowed upon brands that demonstrate outstanding quality, reliability, and distinction within their respective industries. Qualified brands, such as Naivas, receive the Superbrands Award Seal, which can be prominently displayed on advertising and marketing materials, websites, packaging, and other brand assets.

Research conducted by leading market research firms including Nielsen, Synovate, BDRC, TNS, and others consistently highlights the significant impact of the Superbrands Award Seal on consumer behavior.

Studies have shown that consumers are more than 70% more likely to purchase products or services displaying the Superbrands Award Seal, underscoring the importance of this prestigious certification.

Speaking about the achievement, Peter Mukuha, Chief of Operations at Naivas, expressed gratitude for the recognition and reiterated Naivas’ commitment to living up to its mission of delivering a world-class shopping experience.

“We are honored to receive the Superbrands Certification, which reflects our dedication to providing high-quality products and exceptional customer service. This esteemed recognition further motivates us to continue innovating and exceeding the expectations of our valued customers.”

Naivas Supermarket has distinguished itself within the retail industry through its commitment to always delivering value to customers.

It has remained ahead of the curve through innovation and delivering quality all geared towards customer satisfaction.

With a wide range of products including its fresh offering, convenient locations, and a reputation for excellence, Naivas has truly earned the trust of Kenyan consumers. As a Kenyan homegrown brand that has brought the global shopping experience to the country, it has always remained true to its values. Serving every customer with the unmistakable Kenyan hospitality who in turn have crowned it with one of the greatest honors a brand can earn globally.