By CW Correspondent
In summary:
- In partnership with various retailers, P&G is inviting the Kenyan public to buy Always sanitary pads, which P&G will match in number to be donated to disadvantaged girls across Kenya.
- The in-store campaign kicked off in mid-November and will continue through December 2017.
- Through the campaign, P&G aims to establish strategic partnerships with customers and government stakeholders to increase participation in closing the gaps in the provision of sanitary pads for girls in under-privileged areas in Kenya
- In collaboration with the Government and other partners, P&G has been able to distribute over 8 million sanitary pads to more than 100,000 girls across Kenya.
Procter & Gamble (P&G) has launched a campaign to increase provision of sanitary pads for needy girls across Kenya.
In partnership with various retailers, P&G is inviting the Kenyan public to buy Always sanitary pads, which P&G will match in number to be donated to disadvantaged girls across Kenya.
The campaign seeks to provide over 10,000 girls with a full year’s supply of sanitary towels. The campaign will be running in all the major supermarkets and mini markets in the country.
“When we think of the reasons that keep girls from going to school, from thriving, sanitary towels should not be one of them. We have seen over the years that the intervention of providing sanitary towels coupled with puberty education goes a long way in increasing the girls’ confidence level” Irene Mwathi-Miheso Communications Manager P&G said.
The Always Keeping Girls in School Program which began more than 10 years ago distributes for free sanitary towels to girls from underprivileged areas, and also focuses on educating these young girls about health issues, building their self-confidence and teaching them how to budget and save.
Through the campaign, P&G aims to establish strategic partnerships with customers and government stakeholders to increase participation in closing the gaps in the provision of sanitary pads for girls in under-privileged areas in Kenya.
In collaboration with the Government and other partners, P&G has been able to distribute over 8 million sanitary pads to more than 100,000 girls across Kenya.
“P&G appreciates the support by our partners over the years in the drive to keep girls in school by providing them with sanitary pads. We also commend the Government which announced the provision of free sanitary pads for girls who have reached puberty, and aim to continue to offer our support,” Irene added.
