‘Smile with LG’ Campaign raises 6M to fund Charitable Initiatives

By Editor Last updated Feb 7, 2024

L-R, Rotaract Club of UoN Afya President, Austin Mulema; Mosiro Primary School BOM Chair, Peter Kilani; Ordorko Mossiro Primary School Headteacher, Osodo Shadrack and LG's Managing Director for East Africa, Dongwon Lee, pose for a photo during the celebration of the successful conclusion of the impactful 'Smile with LG' campaign, which rallied buyers of LG products to support fundraising for deserving community initiatives. An impressive Kshs 6million was raised through the initiative, and was handed over to three deserving institutions in the presence of leaders of the Rotary community, who played a significant role in identifying these beneficiaries.

Electronics giant LG East Africa’s ‘Smile with LG’ campaign raised Sh 6 million set to benefit community projects.

The campaign, which ran from November to December 2023, showcased LG’s commitment to making a positive impact on society.

The initiative encouraged LG customers to vote for a charitable cause upon purchasing eligible LG home appliances.

Voting took place on the LG.Com website through the dedicated ‘Smile with LG’ platform, with each vote contributing Sh 5,000 towards the total donation. This innovative approach engaged LG customers and empowered them to play an active role in supporting worthy causes.

The electronics manufacturer partnered with the Rotary Club of Nairobi Madaraka and the Rotaract Club of the University of Nairobi (UoN) Afya to ensure that the funds raised were channeled towards impactful projects addressing critical community needs.

The collaborative effort reinforced LG’s dedication to corporate social responsibility and highlights the brand’s commitment to creating a positive and lasting impact in the East African region.

Speaking about the successful campaign, LG’s Managing Director for East Africa, Dongwon Lee, expressed gratitude to the LG community for their enthusiastic participation.

“We are humbled to witness the generosity and compassion of our customers who actively participated in the ‘Smile with LG’ campaign. Together with our esteemed partners, the Rotary Club of Nairobi Madaraka and the Rotaract Club of UoN Afya, we are honored to hand over the proceeds of the campaign to initiatives that make a meaningful difference in our communities.” He said.

The funds will be split amongst the following three beneficiary institutions: Gathiga Childrent’s Hope Home (Kshs 3,150,000); The Maktaba Project (Kshs582,000), and Oldorko Mosiro Primary School (Kshs 2,268,000).

Rotary Club of Nairobi Madaraka President, Rotarian Joel Wandurwa, expressed his gratitude for the donation saying:

“We extend our heartfelt gratitude to LG Electronics East Africa and all the LG customers who took part in the ‘Smile with LG’ campaign. Your generosity has enabled us to further our mission of addressing critical community needs. Together, we are making a positive impact and creating a brighter future for those in need. Thank you for embracing the spirit of giving and for being catalysts for positive change.”

Based in Kenya’s Kiambu County Gathiga Children’s Hope Home is a Non-Profit Organization in Kenya, dedicated to helping street children who are orphaned, abandoned, abused, or forced out of their homes due to the inability of their families to cater to their basic needs.