By Shadrack Nyakoe
Wave 360 Africa, Kenya’s leading through-the-line marketing and public relations firm, has launched its latest campus tour campaign, aimed at forging meaningful connections through visual languages, arts, and engaging experiences.
The new quarter’s campus activations began at Jomo Kenyatta University of Agriculture and Technology (JKUAT) main campus, where over 6,000 students participated in the talent empowerment and corporate exposure initiative.
With expertise in both Below the Line (BTL) and Above the Line (ATL) marketing strategies, Wave 360 Africa seeks to create an inclusive business environment that emphasizes real connections and prioritizes consumer interests.
In an interview, Wave 360 Africa CEO Zedekiah Mukoya highlighted the firm’s commitment to designing, communicating, and developing strategies that influence, inspire, and create lasting experiences. “Our objectives include building corporate relationships, empowering talent, creating a sustainable youth bracket, and improving brand awareness and understanding. Over the past two years, we have activated over 30 universities and TVET institutions, reaching more than 100,000 students,” Mukoya said.
He also called on both the private and public sectors to adopt Wave 360’s model, which focuses on providing youth with opportunities for exposure through talent showcases, brand awareness, and networking. “This approach can drive creative innovation and foster self-sustainable solutions among the youth of this noble country,” Mukoya concluded.
