By Antynet Ford
LG Electronics (LG) has launched a global campaign ‘Optimism your Feed,’ to draw encouraging content onto social media timelines by encouraging its fans to proactively engage with positive and inspiring content on their feeds.
This comes after a new global survey commissioned by LG found social media to be a source of anxiety, even as it serves as an important tool for entertainment, connecting with friends and family, and staying updated on news and current events.
According to the vice president and head of LG’s Brand Management Division Kim Hyo-eun, LG is a champion of optimism hence the new campaign.
“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world.” Kim Hyo-eun said.
“In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.” He added.
Almost half of the survey’s respondents (45 percent) reported that their social media feeds consist of an equal or greater amount of negative content than positive content.
One in four respondents (28 percent) claimed that negative content on their social media feeds has increased their anxiety, and one in five (20 percent) noted it has made them unhappy. Other studies also suggest that algorithms often promote negative and niche conversations.
The global survey sought to understand how to trigger algorithms to increase a feed’s positive content.
The result is the ‘Optimism your feed’ playlist of original content which, when interacted with, pulls more optimistic content into one’s feed.
‘Optimism your feed’ is part of LG’s global Life’s Good campaign, which was introduced last year to inspire and encourage people to approach life with an optimistic attitude.
Created in collaboration with global influencers renowned for their optimistic content including Tina Choi, Victoria Browne, Josh Harmon and many more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.
LG’s global playlist and campaign allows users to see more positive and uplifting posts.
Read also:- LG’s New Earbuds That Adapt Audio to Head Movements
LG is consulting with social media experts including Professor Casey Fiesler, an information scientist and technology ethicist, who has published on topics such as social media content moderation and recommender systems.
