Coca-Cola Launches ‘Kachingching na Coke’ which Seeks to Award Over 2 Million Kenyans Cash Prizes

By Catherine Muema On May 17, 2024

Shadrack Nyakoe

Coca-Cola has today launched a new national promotion called “Kachingching na Coke,” offering consumers a chance to win millions in cash prizes. With over two million winners and a total of KSH 163 million up for grabs, this campaign aims to make a significant impact across Kenya.

“Kachingching na Coke” continues Coca-Cola’s tradition of exciting campaigns and promotions for Kenyan consumers. The 13-week campaign, starting on May 20th, 2024, offers every Kenyan a chance to win.

“At Coca-Cola, we strive to create magical experiences for our consumers,” said Monique Katana, Coca-Cola Kenya Frontline Marketing Director. “From the FIFA World Cup Trophy Tour, Coke Studio™, or Christmas, we have brought joy and happiness to Kenyans through our brands. This year, we are rewarding over 2 million Kenyans with KSH 163 million in prizes.”

The promotion offers instant daily cash prizes from KSH 50 to KSH 10,000 delivered via mobile money. Additionally, there is a weekly grand prize of KSH 1 million for 13 weeks.

To participate, purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle. Look under the crown for a unique code and SMS the code for free to 40111 for a chance to win. Participating brands include Coca-Cola, Fanta, Sprite, Krest, Stoney, and Schweppes.

“For 138 years, Coca-Cola has aimed to refresh the world and make a difference. In Kenya, we have shared this purpose for over 75 years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and Central Africa Franchise. “This campaign shows our commitment to supporting and uplifting the Kenyan people. Whether taking a refreshing break or connecting with friends over a cold Coca-Cola, our beverages bring moments of refreshment and joy, now with the added excitement of winning.”

The “Kachingching na Coke” campaign is open to all Kenyans above.