Keeping Your Business in Mind

Fidelity Insurance Collaborates with M-TIBA for Tech-Driven Health and Wellness Coverage

By Shadrack Nyakoe 

Fidelity Insurance has partnered with M-TIBA, a leading health insurance technology platform, to introduce ‘My Afya Shield,’ a health coverage product focused on health and wellness that is fully driven by technology.

This collaboration indicates a significant shift in health insurance, prioritizing preventive healthcare over curative treatments.

My Afya Shield offers comprehensive benefits including treatments, access to vaccines, counseling services, mental wellness support, rehabilitation services, and personalized wellness programs.

It also includes coverage for alcohol and drug abuse rehabilitation as a standard feature, alongside regular health check-ups.

My Afya Shield is underwritten by Fidelity Insurance and is accessed on M-TIBA’s digital health insurance platform, seamlessly connecting Fidelity members to a vast network of healthcare providers.

Members of My Afya Shield can initiate treatments through the M-TIBA App and USSD, monitor benefits and limits in real-time, review claims, and easily locate and access care at healthcare providers.

Additionally, members can easily add family members as their dependents. Through M-TIBA, members have the autonomy to manage their healthcare needs independently and efficiently while accessing support 24/7 if necessary.

Members receive a user-friendly experience that prioritizes their health and well-being, allowing them to navigate the complexities of healthcare with confidence and ease.

“We are excited to launch the My Afya Shield cover, an innovative and comprehensive health coverage product that directly caters for the needs of Kenyans. In partnership with M-TIBA, we will enhance My Afya Shield’s medical coverage for members, groups, and SMEs by leveraging a robust tech-enabled system capable of instant approvals, simplified hospital access to providers across the country, and instant benefits access through the mobile phone,” said Richard Marisin, Managing Director of Fidelity Insurance.

My Afya Shield leverages technology, allowing customers to apply digitally from the comfort of their homes without the need for paper forms.

“We are excited to partner with Fidelity Insurance to elevate the access of health insurance offerings. M-TIBA’s platform enables easy and simplified access to My Afya Shield’s benefits for Fidelity members and their dependents. Other benefits of using M-TIBA include smooth biometric verification, efficient claims processing and timely payment to healthcare providers, thereby enhancing the overall healthcare experience.,” said Pieter Prickaerts, Managing Director of M-TIBA.

My Afya Shield seeks to provide comprehensive health coverage to millions of Kenyans including traditionally uninsured benefits like vaccinations, mental health, counseling, and rehabilitation services.

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