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June 4, 2020
Corporate Watch
Innovation Technology

Jumia Food Bets on New App to Better User Experience

By Moses Cheruiyot

In summary

  • Jumia Food Kenya is currently the leading food delivery service provider in Kenya with a listing of over 200 restaurants in Nairobi and Mombasa supplying a variety of cuisines
  • Jumia Food enhances the customer experience through timely delivery and seamless customer, operational and marketing support.
  • The new App will better user experience, allowing customers to slide across menu categories with improved designs.
  • App is part of Jumia Food 2018 agenda, to increase affordability and convenience in the food ordering process
  • App will improve online payment flow as well as the chat function; allowing customers to ask questions about Jumia Food restaurants to the customer service
  • While the Android App is already in use,the updated iOS version will launch mid-April

Africa’s leading online food delivery platform has announced the launch of a new App that will revolutionize online food delivery in Kenya. This improved version will better user experience, allowing customers to slide across menu categories with improved designs.

“We are committed to delivering the best digital services to our customers, while guaranteeing speedy delivery of food to your locations. Improving our App is part of our 2018 agenda, to increase affordability and convenience in the food ordering process,” said Joe Falter, Jumia Food CEO.

The new App, with a 35% share of traffic, will further improve online payment flow as well as the chat function; allowing customers to ask questions about Jumia Food restaurants to the customer service.

Orders via desktop laptops still take the lead with 40%, while the current iOS App takes 25% across all African countries.

“Our biggest priority is to keep atop of current innovations that will better our customers’ experience. This remains a key requirement in the success of any e-commerce business,” emphasized Shreenal Ruparelia, MD Jumia Food Kenya.

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