Keeping Your Business in Mind

Rubis Energy Kenya transfers acquired petrol stations to the Rubis banner

Rubis Energy Kenya has reiterated its commitment to the market with the transfer and rebranding of acquired Gulf Energy and KenolKobil petrol stations to the Rubis banner. This follows the unveil of 7 new rebranded petrol station at Ngong Racecourse, Karen, Matasia, Embakasi, Kimalat, Thika, and Karatina.

Rubis Energy Kenya Group Managing Director – East Africa Mr. Jean-Christian Bergeron said that the rebranding of the 220 petrol stations nationwide will ensure the sustainable accessibility of Rubis products.

“Globally, we have a strong petrol station networks of over 1,065 units and we hope to introduce the Kenyan customers to more of our products and services through the stations. As part of our strategy to establish our footprint in the country, we are looking at meeting our customers need of mobility, heating, and cooking through our petrol stations,” said Mr. Bergeron.

A bodaboda customer being served at the recently rebranded Ngong Racecourse petrol station.

Mr. Bergeron added that Rubis’ strategy is to gradually bring the entire network of acquired petrol stations under the one brand while adhering to international standards of safety and environmentally-friendly practices.

“We are working on innovative concepts aimed at satisfying the needs and desires of customers on the go. These will include additional mobility-related services, quality hot spot and fast-food services, stores with a modular approach and automotive fuel cards offering exclusive offers and services to promote customer loyalty,” said Mr. Bergeron.

Besides fueling and servicing, customers will soon be able to shop and eat at all Rubis, KenolKobil and Gulf Energy subsidiaries.

As part of its diversification strategy, Rubis Energy Kenya has partnered with leading retail outlets within its petrol stations for the provision of convenience services through restaurants, banking halls, outpatient clinics, garages, and ATMs. Last year, Rubis welcomed a partnership with French-inspired bakery and coffee shop Brioche in major towns. The oil marketer has also introduced its convenience store brand, RUBiS Express, to provide world class convenience to motorists on the go, saving time and money.

Motorists will continue to enjoy total control of their fuel-related expenses using the Rubis Card. Besides convenience and efficient payment at fuel stations, the card  is based on Smart Card technology provides a convenient Bill Payment service.

Since its launch, Rubis Energy has committed $900 million to the storage, distribution and sale of petroleum and liquefied petroleum gas in Kenya for the next five years.  The petrol stations continue to create 700 employment opportunities for Kenyans across all the 47 counties.  The oil marketer is seeking to strengthen its positions in the East African region which continues to post high economic and demographic growth, generating sustained growth in demand for petroleum products.

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