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Safaricom Partners With Signs Media to Host AssistALL Mini app on M-PESA APP

Safaricom runs the world’s largest mobile payment system and Africa’s largest Fintech, M-PESA, the world’s first mobile money transfer system. By empowering over 30 million customers to transact, save or borrow money through their mobile phone, M-PESA has driven financial inclusion in Kenya to more than 84% of the adult population from a low of 25% and generated over KES 117 Billion in revenue as at FY23. The Safaricom M Pesa App is set to host the assistALL mini app. The mini app is the first of its kind, seamlessly integrating sign language interpretation services into the M-PESA App .


Safaricom (NSE: SCOM) has partnered with Signs Media to host the assistALL mini app, which provides on-demand sign language interpretation services, within the M-PESA App in a bid to foster inclusivity and accessibility for Kenyans with hearing impairment.

The assistALL Mini App is set to empower Kenyans with hearing impairment, granting them equal access to opportunities that were previously hindered by communication barriers by ensuring accessible, reliable, and on-demand sign language interpretation services. This will bridge the communication gap between the hearing population, and persons with hearing impairment.

“At Safaricom, we believe in the power of technology to break down barriers and drive inclusion and accessibility. In a world that is increasingly reliant on digital services, this partnership is a milestone in our mission to make technology more accessible for everyone and contribute to a more inclusive society,” said Peter Ndegwa, CEO, Safaricom PLC.

The partnership will also empower registered sign language interpreters by providing them with opportunities to offer their services through the app hence facilitating economic empowerment and job creation. The app will offer sign language interpretation services for different categories such as corporates, professionals, and individuals at a reasonable cost.
“We launched the assistALL app in 2022 with a vision of helping the deaf community participate in social-economic development in Kenya and beyond, and we are pleased to avail it to more Kenyans by partnering with Safaricom to have it on the M-PESA App,” said Luke Muleka, Founder and Managing Director of Signs Media Kenya Limited.

The assistALL mini app will help bridge the gap in sign language interpretation services across various sectors, including healthcare, judicial facilities, government services, finance, and transport, among others.

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