Samsung launches Hotblast culinary competition for students

By Francis Zyder

In Summary

  • The students will be tasked with developing recipes over a three week challenge demonstrating the capabilities and highlighting the key features of the Hotblast microwave
  • The microwave incorporates a new technology that makes it possible for a convection microwave to cook food quicker than a traditional convection oven
  • The competition is expected to run for six weeks and on the final day of the competition, the contestants will undertake a cook off challenge
  • The HotBlast™ technology brings a whole new way of cooking to Kenya, producing food that is crispy on the outside and juicy on the inside
  • It is also fast, powerful and stylish, enhancing the cooking experience while saving users time and energy in the kitchen
  • Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, medical equipment, network systems, and semiconductor and LED solutions.

Samsung Electronics East Africa in partnership with Sarova Panafric Hotel and Capwell Industries has launched a Hotblast cooking competition to be held among three culinary colleges.

The Culinary colleges include Top Chef Culinary Institute, Boma International Hospitality College and Kibondeni College. The competing students chosen from these colleges underwent intense training on how to effectively use the recently introduced Samsung HotBlast Microwave Oven, by the Sous Chef at Sarova Panafric, George Mathu, ahead of the competition.

The students will be tasked with developing recipes over a three week challenge demonstrating the capabilities and highlighting the key features of the Hotblast microwave which include slim fry, bake and fermentation function, throughout the cooking challenge.

“We are very excited about this competition and we have confidence that these students will be able to showcase what the HotBlast Technology can do. The microwave incorporates a new technology that makes it possible for a convection microwave to cook food quicker than a traditional convection oven,” said (Charles Kimari Head of Consumer Electronics at Samsung Electronics East Africa Limited.

The competition is expected to run for the next six weeks. On the final day of the competition, the contestants will undertake a cook off challenge. They will then be judged on set parameters as well as adequate use of the unique functions of the microwave oven.

Other than the select judges who will evaluate the practical face off challenge, the public will also be allowed to vote for their favorite weekly recipe on social media during the 6-week competition period when the contestants will be making their recipes of the week on the Samsung Kenya Facebook page.

The HotBlast™ technology brings a whole new way of cooking to Kenya, producing food that is crispy on the outside and juicy on the inside. It is also fast, powerful and stylish, enhancing the cooking experience while saving users time and energy in the kitchen. The microwave is available at select Samsung Brand Stores and authorized dealers countrywide at a recommended retail price of Kshs 29,999.

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