By Antynet Ford
East African Breweries Limited (EABL), has unveiled a new, limited-edition flavour of Baileys – Strawberries & Cream – offering a luxurious twist on the classic Irish cream liqueur. Available exclusively in Nairobi, this exquisite new flavor adds a fruity new dimension to the iconic Baileys range.
Baileys continues to redefine indulgence in today’s market, offering consumers a taste of life’s little luxuries.
The launch of Baileys Strawberries & Cream takes this to the next level, inviting consumers to pause and ‘Treat Yourself’ with its irresistible combination of creamy smoothness and fruity flavor.
Additionally, with a beautifully designed bottle featuring images of fresh strawberries, this limited edition is as visually appealing as it is delicious.
Speaking at the launch, Wangeci Gakenia, Brand Manager for Baileys, said, “Baileys has always been about indulgence and delight, and with Strawberries & Cream, we are introducing a fresh and exciting twist to a classic favorite.
This limited edition is perfect for those looking to treat themselves and add a little extra sweetness to their lives.”
Beyond being a delectable drink on its own, Baileys Strawberries & Cream stands out for its versatility.
Whether enjoyed in cocktails, poured over desserts, or incorporated into baked goods, this flavor offers endless ways to indulge.
To enhance the culinary experiences, EABL is collaborating with local bakers and dessert shops to create delicious treats featuring this new flavor, putting Baileys at the heart of indulgence across multiple occasions.
“We are excited to bring Baileys Strawberries & Cream to our Kenyan consumers,” said Josephine Katambo, Marketing Manager for Scotch & Reserve Portfolio, EABL. “This launch reinforces our ongoing commitment to deliver unique, high-quality experiences that can be enjoyed in a variety of ways — from a refreshing cocktail to a delightful dessert. We believe this new flavour will add an extra layer of excitement to the Baileys experience.”
This launch signals the start of an exciting new journey for the Baileys brand, with more innovative limited-edition releases on the horizon.
Consumers can look forward to exclusive editions that are as exciting and relevant as they are delicious, bringing delightful surprises for every occasion.
Available in a 750ml bottle, Baileys Strawberries & Cream will retail at a recommended price of Sh2,700 and can be purchased at ke.thebar, select supermarkets, oaks, and corks & chupa chap.