By CW Correspondent
In Summary:
- The campaign dubbed “Kenya: Exploring a new point of view” will be showcased across multiple digital communication channels globally showcasing the modernity, diversity and beauty of Kenya to millions around the world.
- For the first time in history, a photographer has been given exclusive access and allowed to climb to the tops of Safaricom base stations (powered by Huawei equipment for mobile network coverage) to gain a unique perspective of Kenya.
- Each location was chosen for its uniqueness, beauty and timelessness with shots in RAW format by the Huawei P10 dual-camera smartphone with Leica lens, with sunrises and sunsets timed by the Huawei Watch 2 wearable
International technology firm Huawei Technologies has unveiled their Explore Kenya campaign featuring exclusive new images of Kenya, as seen from the peaks of Safaricom Base Stations.
This groundbreaking campaign dubbed “Kenya: Exploring a new point of view” by Huawei Technologies will be showcased across multiple digital communication channels globally showcasing the modernity, diversity and beauty of Kenya to millions around the world. It is a unique collaboration between Huawei and its client Safaricom, with Kenya Tourism Board lending support.
For the first time in history, a photographer has been given exclusive access and allowed to climb to the tops of Safaricom base stations (powered by Huawei equipment for mobile network coverage) to gain a unique perspective of Kenya. These vantage points were selected from over 4,000 base station locations across Kenya, including the tops of high-rise buildings in Nairobi. Images used for the campaign were shot on location by highly-regarded local architectural photographer Mutua Matheka.
Speaking during the launch event held at Huawei Kenya’s Head Office, Creative Director for Huawei globally, Xavier Wong, said the campaign dubbed ‘Kenya: exploring a new point of view’ demonstrates that the real destination is the journey of exploration, and the results from the expedition, are just part of the natural discovery process. By exploring the power of openness and collaboration throughout that journey, that we are able to overcome challenges, even failure, to create incredibly beautiful results that, not just Kenyans, but the world can appreciate.
“Each location was chosen for its uniqueness, beauty and timelessness with shots in RAW format by the Huawei P10 dual-camera smartphone with Leica lens, with sunrises and sunsets timed by the Huawei Watch 2 wearable,” Wong said, adding that, “over 7 days, across 2,500kms, crossing some of the most beautiful places on earth, the images by Mutua Matheka showcase Kenya’s progress, future, diversity, spirit and culture.”
The eight hero photos and video series are themed according to the new perspective on Kenya. Some photo titles include: Winds of Change, Devil’s Breath, Eye of Kenya, Cross my Heart, Lonely Island, Wild in the Out, Sea the Sunrise and Spearhead.
Huawei Technologies CEO Stone emphasized on the continued efforts by Huawei to get into partnerships that foster exploration and innovation such as this one. “Together with our customers and partners around the world, Huawei is exploring the unknown, inspiring new ideas, and facing challenges head-on to break through bottlenecks in future technology”, said Mr. Stone
The cross-country photography project was done in collaboration with telecommunications service provider Safaricom, whose base station/cell towers were used as stages for the photography.