By Antynet Ford
Outlook Index Limited has partnered with East Africa Breweries Limited to launch the first-of-a-kind distributor initiative dubbed ‘Bar on Wheels’.
This is an innovative and customer-centric concept that takes the party experience to a whole new level, with an aim to bring convenience, sophistication, and a premium beverage selection right to consumers’ doorstep.
The Bar on Wheels is a mobile, fully equipped bar offering a curated selection of beverages, including premium spirits, signature cocktails, craft beers, and non-alcoholic options.
The initiative which is designed to redefine how consumers celebrate life’s special moments will allow consumers to order a package of fully stocked bars with EABL brands, a mixologist, a speaker, and brand ambassadors for consumers who wish to host events at home, corporate end of year parties and birthday parties providing customers with a hassle-free solution for an exceptional hosting experience.
Speaking during the launch, Catherine Muchai, General Manager Outlook Index Limited noted that the Bar on Wheels is a concept that was birthed by the need to enhance consumer convenience and comfort to host events wherever and whenever they are.
“The ‘Bar on Wheels’ is more than just a bar; it’s a statement of convenience that is in response to the changing consumer needs and trends focusing on ease of hosting events and is expected to enhance the experience for consumers who order drinks at the comfort of their homes and offices especially as we gear up to the festive season.” Said Muchai
EABL’s e-commerce platform Ke.Thebar connects online consumers to EABL products from mainstream distributors, supermarkets, and retailers making it a convenient place to purchase alcohol products.
The site offers consumers access to affordably priced and high-quality products directly from the breweries ensuring its quality standards are maintained.
“This distributor-led initiative underscores our commitment to innovation and customer engagement. Empowering distributors to spearhead this kind of initiative will ensure that we synchronize our efforts and our approach to delivering unique experiences while creating new revenue streams for our partners. Our goal is to bring our products closer to our customers and provide a unique way for them to enjoy high-quality beverages even as we wrap up the year and deliver unforgettable experiences.’ Joseph Kagigite, EABL head of sales, Nairobi said.
The ‘Bar on Wheels’ will offer a variety of features which include; A wide selection of assorted spirits, beers, and mixers tailored to every taste, an expert bartender who is a professional mixologist to craft exquisite cocktails, customizable packages tailored to fit events of all sizes and themes and a seamless experience providing a fully mobile and ready to set up ”bar” at any location, ensuring no compromise on quality or service.
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