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April 1, 2020
Corporate Watch
News Travel

Jambojet Launches ‘Shukrani’ Targeingt More First Time Flyers

Jambojet, the regional low-cost airline that currently flies to seven destinations from its hub in Nairobi – Jomo Kenyatta International Airport to Entebbe, Kigali, Mombasa, Eldoret, Kisumu, Malindi and Ukunda (Diani) has launched a new product targeting groups. The no-frills airline, launched in April 2014 recently became the only low cost carrier in Kenya to be awarded the coveted IATA Operational Safety Audit (IOSA registration). IOSA is an internationally recognised and accepted evaluation system designed to assess the safety, operational management and control systems of an airline. Corporate Watch magazine’s Irene Atieno reports.

As part of its commitment to enrich its product offering and enable more people to fly, regional low-cost carrier, Jambojet, has introduced a new product that will allow group bookings targeting senior citizens, students, chama groups, among other segments.

The offering, Shukrani, will allow group bookings of 15 passengers and above, with tailor-made services to match their desired customer journey.

“We have seen an increased interest in special requests from groups and a need to offer a tailor made product for this customer segment. We are keen to continue coming up with innovative products to address our customers’ needs,” said Allan Kilavuka, Chief Executive Officer, Jambojet.

The product offers one free seat; with applicable taxes, for every group booked, dedicated check-in desk, meet, greet and assist services, special in-flight mentions and pre-assigned group seating.

To launch the product, Jambojet in partnership with Sarova Whitesands, flew a group of 16 women aged between 45-68 years from Ngonde PCEA Church in Kiganjo, Nyeri County. It was their first time flying, after they were nominated in an online competition carried out by Jambojet between October 15th and 20th October 2019.

“We take this opportunity to sincerely thank Jambojet for giving us the opportunity to fly to Mombasa. It was a golden chance for us because we had never travelled by air before.  Some of us had neither been to Mombasa, nor to a hotel the caliber of Whitesands. It was a first of many things including tasting madafu, visit to Fort Jesus and visiting the beach. We felt pampered and this has brought positive energy in our congregation, who were keen to hear about the trip and would like to participate in such events in future.” Said Mrs. Teresa Matu, one of the beneficiaries.

The ladies got to take a tour of Fort Jesus, thereafter; they had lunch with the Jambojet CEO at Sarova Whitesands, then proceeded to the beach for games. The Sarova Whitesands Beach Resort and Spa is one of East Africa’s best-known beach resorts for families, wedding parties, conferences, leisure travelers and business executives.

The resort, which boasts of 340 luxurious rooms is a fusion of Arabic architecture and contemporary interior design that pays tribute to the history of the Indian Ocean trade and the Arab settlement in East Africa.  Among amenities and facilities at the resort include; a modern conference hub, 5 outdoor swimming pools, water sports centre, Tulia Spa and a fully equipped gym.

Since inception in 2014, Jambojet, which was awarded the coveted IATA Operational Safety Audit certification (IOSA) in July 2019, has flown over 3million passengers, 30 percent of who are first time flyers.

The airline flies to five local destinations Mombasa, Eldoret, Kisumu, Ukunda and recently launched flights to Kigali, Rwanda, in November, making it their second regional destination after Entebbe, Uganda.

Jambojet was recently ranked top airline in Africa with the youngest fleet by global aviation intelligence provider, ch-aviation. The airline is also the 2018 winner of the Bombardier Reliability Award for outstanding performance in dispatch reliability.

In the five years of operation, the airline has achieved undeniable business growth; with an aggressive fleet expansion comprising of 6 brand new De Havilland Dash 8 400, with an additional 2 on order, regional growth with the introduction of flights to Kigali, and flown over 3million passengers. This number is set to grow as more travellers appreciate the benefits of low cost flying.

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