LG Electronics (LG) has forecasted sustained growth in Kenya’s premium television segment, projecting a 1% compound annual growth rate (CAGR) over the coming year. This growth reflects the increasing consumer appetite for high-end home entertainment solutions and positions Kenya as a pivotal player in the adoption of cutting-edge electronics in the East African region.
The announcement was made as LG officially unveiled its latest innovation—the 100-inch LG QNED Mini-LED evo TV—a statement of the brand’s commitment to meeting the evolving expectations of Kenyan consumers who seek immersive viewing experiences, advanced smart capabilities, and sleek, luxury design.
Kenya’s Premium Electronics Market on the Rise
Kenya’s consumer electronics landscape continues to thrive, propelled by a growing middle and upper-income demographic, increased disposable incomes, and greater exposure to global technology trends. According to market projections, the overall consumer electronics market in Kenya is expected to generate USD 3.64 billion (KES 477 billion) in 2025, maintaining a robust 6.6% CAGR through 2030.
Within this booming sector, the television segment stands out, contributing approximately USD 131.8 million (KES 17 billion) in 2025 alone. Unit sales are anticipated to reach nearly 980,000 units by 2029, driven by heightened demand for smart TVs, internet connectivity, and energy-efficient devices.
“The growth in Kenya’s premium TV market is a reflection of the country’s maturing consumer base,” said Donghun Lee, President of LG Electronics East Africa. “Kenyans are increasingly investing in premium entertainment products that deliver superior performance, aesthetic appeal, and technological excellence.”
Introducing the 100-Inch LG QNED Mini-LED evo TV
LG’s newly launched 100-inch QNED Mini-LED evo TV represents a leap forward in premium home entertainment. Engineered to deliver cinematic 4K picture quality, immersive sound, and next-generation smart features, the TV is designed for discerning customers seeking unmatched performance and style.
Powered by the Alpha8 Gen2 AI 4K Processor, the TV intelligently optimizes picture settings based on content type and room conditions, enhancing depth, detail, and visual clarity. Its Dynamic QNED Mini-LED Color technology delivers lifelike colors with 100% color consistency, ensuring a captivating and realistic viewing experience.
Beyond performance, the QNED Mini-LED evo TV is a design statement. Its sleek, minimalist frame blends seamlessly into modern interiors—whether wall-mounted or set on a premium stand—making it ideal for luxury homes, upscale hospitality venues, and high-end commercial spaces.
In line with LG’s global sustainability goals, the 100-inch QNED evo is produced using energy-efficient technologies and environmentally responsible manufacturing processes, reflecting the company’s dedication to reducing environmental impact without compromising quality or innovation.
The 100-inch LG QNED Mini-LED evo TV is now available at select authorized LG Brand Shops across Kenya.