Keeping Your Business in Mind

LG Home Appliances Set to capture the Kenya market

By Antynet Ford

LG Electronics showcased its latest home appliance technologies to over 500 participants at the 2024 LG Showcase for Middle East and Africa (MEA) in Abu Dhabi, UAE.

The event provided attendees with the opportunity for hands-on experience products that not only enhance daily life, but also provide functionality, unique upgradability and personalization.

On display were various models of refrigerators, washing machines, vacuum cleaners, air conditioning solutions and many other home appliances.

Among the lead attractions was LG’s latest refrigerator that comes with the MoodUP™ feature, which provides exciting and unique color options, and adds a unique personality to any home kitchen.

Through the LG ThinQ™ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower panel. In addition to its visual aesthetic, the new LG MoodUPTM Refrigerator comes with three LED panel doors and a transparent fourth door.

The colors of the panel doors can be customized through the LG ThinQ app, while the transparent door has LG’s famous InstaView feature, which shows the interior of the fridge with two simple knocks. It also comes with built-in bluetooth speakers for playing music while cooking.

Meanwhile, the company showcased its built-in kitchen package, which features energy efficiency, user-friendliness and elegance in its designs.

The package comprises an InstaView™ oven, QuadWash™ dishwasher, bottom-freezer refrigerator and microwave oven.

Speaking at the showcase, Mr. Il Hwan Lee, the Chief Executive Officer of LG’s MEA Region, said: “The LG Showcase MEA 2024 is the home ground, where our latest innovations are displayed.

We keep our customers in mind during every step of development, and the products we have on display here are a testament to that promise.

Not only do we tackle the needs of the consumer, but we also provide the added benefits of unique experience, elegant styling and revolutionary features that can enhance their home.

Aside from kitchen appliances, the showcase also had LG’s Residential Air Conditioning units, such as the ARTCOOL lineup, which features the LG DUAL Inverter Compressor™, a critical element that allows it to efficiently cool large spaces.

The DUAL Inverter maximizes the system’s performance for faster cooling and energy management through optimized compressor operation.

This Dual Inverter Compressor runs faster than conventional non-inverter compressor, and ensures precise cooling by sustaining the set temperature even at low speeds.

Under laundry, the showcase featured WashTower™ Compact laundry solution. Keeping in mind space-efficiency, this home appliance combines both a washer and dryer in one space-efficient unit with an all-in-one control panel that runs on advanced AI.

The washer offers a generous 13-kilogram capacity1 and its dryer, a 10-kilogram capacity requires less installation space than the average stackable or side-by-side washer and dryer pair with the same laundry capacity.

It also comes with a flat, unibody design that combines an optimal laundry experience with subtle and minimalist aesthetic.

The WashTower further uses advanced laundry technologies such as Artificial Intelligence Direct Drive™ (AI DD™) to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducing fabric damage to help clothes last longer.

The Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings, and making it an excellent all-around performer2.

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Alongside the washing and drying solutions, was the LG Styler, a premium steam cleaning solution that can refresh garments in minutes.

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